Name
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First Name
Last Name
Company
Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Business Founded Date
MM
DD
YYYY
In 1-3 sentences, explain what it is that you do and who you serve.
How did you choose the business name? Is there any history behind the name of the business or the business itself? Are there any other business-related stories I should be aware of?
Why did you decide to start this business?
If you’re not sure about this sometimes it helps to get specific. For example, are you a wedding photographer? Why weddings and not family portraits? What do you enjoy most about the wedding day? Do you love those intimate moments before the ceremony when the bride is nervously adjusting her veil and enjoying a glass of champagne with her closest friends and family? Is it during the reception when grandma joins the family on the dance floor and shows the entire wedding that regardless of her wheelchair, she still knows how to party with the best of them? The deeper you can go here the easier it’s going to be to figure out the heart of your business.
If you had to break down your brand in 3-5 keywords, would they be?
Ask 5 others to complete this exercise, too (and don’t lead them in their answers). They can be ideal current/former clients or other business owners who are familiar with your business.
When someone lands on your website for the first time, what action do you want them to take?
List in order the services/products you offer from most important to least important?
What three (3) things differentiate your business from your competitors’ businesses?
Is it the fact that each of your products is handmade by you? Is it your excellent communication skills? Is your superhuman attention to detail? Don’t just list the features of your services (like the fact that you offer a 6 hour wedding collection), try to think about what makes YOU different!
Who is your target client?
Please include a description of any avatars you have created. Be as specific as possible. Is your client male, or female or either? How old are they? Where do they shop? What hangs on their walls. Where do they work? What do they value?
Think about your last 3-5 clients. Do they resemble the ideal client you describe above. If not, why?
What's your vision for your business?
Give me your big dreams: where do you want to see this headed? To us, it's important to design your site with your dream in mind so you can grow into the brand.
Where would your brand shop and why? Where would your brand travel and why?
(Please try to include only ONE answer for each question.)
Your brand’s ideal Sunday would be spent…
What kind of art would your brand hang on its walls?
(And/or who would be your brand’s 3 favorite artists?)
What brands inspire you and why?
Links to these brands are helpful. We all love Target and Apple, but try to think of brands that are more unique.
Is there a particular style or aesthetic you envision for your brand?
Please provide any links to other websites (related or not), images, Pinterest boards, etc. that may help describe this style.
What kinds of colors do you envision for your brand?
Describe the personality of the brand in a few sentences.
What does success look like to you for this project?
Anything else you want to add?
